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Market Assessment and Analysis: Learner’s Notes
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Last Modified:
Aug 17, 2009 12:55 PM
This document presents the “Learner’s Notes” that accompany a distance learning course on Market Assessment and Analysis. The course illustrates how markets operate and how they relate to and affect food security and vulnerable households. It describes market components and how they function and introduces some of the methods and indicators used to assess markets for improving food security analysis. Patricia Bonnard, the Senior Market and Trade Advisor for FEWS NET, developed this course for FAO. It is one component of a larger module on Food Security Information for Action.
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Rapid Market Appraisal: A Manual for Trainer - The FIT Manual Series
[132]
Last Modified:
Feb 26, 2007 10:57 AM
This manual is for trainers, agencies and groups who encourage the development of micro and small-scale enterprises (MSEs). The manual describes a three-day course that takes entrepreneurs through the steps of understanding market demand, developing innovative products, and surveying their local market to assess the potential of the new products. This manual is for local trainers by offering RMA at below-market rates. It is suggested, therefore, that agencies consider employing professional trainers (or use their own staff) to train local trainers. Thereafter, the agency can consider subsidizing the cost of the training for trainees who are especially disadvantaged or for entrepreneurs who are just starting up their businesses.
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Rapid Market Appraisal: A Manual for Entrepreneurs - The FIT Manual Series
[131]
Last Modified:
Feb 26, 2007 10:57 AM
This manual is for people who own and operate micro and small businesses. This manual will help the small business owner, conduct market research on its own. Ideally, business owners will use this manual while you undergo three days of training in Rapid Market Appraisal (RMA) with about 10 to 15 other entrepreneurs. But the manual is designed so that the business owner can follow the course without the class just the same if there is no opportunity to conduct class.
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PLP Technical Training Note # 2: All Paths Lead to Learning: Common Mistakes in BDS Market Assessment and How to Avoid Them
[130]
Last Modified:
Feb 26, 2007 10:57 AM
This technical note describes the experience of 10 organizations around the world in conducting BDS market assessments. This technical note shares lessons learned from inadvertent mistakes that had the potential to significantly alter the utility of their market assessments and provides recommendations to other practitioners who want to avoid these same mistakes.
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PLP Technical Note #3: The Role of the Facilitator: Taking a Systems Perspective
[128]
Last Modified:
Feb 26, 2007 10:57 AM
This technical note provides advice on how to integrate the role of a facilitator into the market assessment stage of BDS market development. This technical note offers practical advice for facilitating organizations, based on the hands-on experiences of PLP participants and other practitioners in the field.
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PLP Synthesis Note #3 - Using Market Assessment Information To Design & Implement a BDS Market Development Program
[126]
Last Modified:
Feb 26, 2007 11:31 AM
This technical note aims to provide support (input, feedback, and ideas) to the participants as they use market information to develop and test BDS market development interventions; and generate useful ideas for the field on how to use market assessment information to develop and implement BDS market development interventions. This note explores how to use market information to develop strategies to achieve the following objectives: attract commercial BDS providers; stimulate demand for business services; develop attractive pricing and payment options for business services; and evaluate the results of a pilot test for a new business service.
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PLP Technical Note #4: An Inventory of BDS Market Assessment Methods for Programs Targeting Microenterprises
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Last Modified:
Feb 26, 2007 10:57 AM
This technical note focuses on explaining the methods which the PLP organizations actually use and find to be particularly well suited for investigating markets that include microenterprises. For each method, the technical note provides an appraisal of the advantages, disadvantages, and knowledge and skills required for the method as well as tips for using the method, based on examples from the PLP and other programs.
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PLP Tech Note #5: Information to Action—Tips for Using Market Information When Piloting BDS Market Development Interventions
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Last Modified:
Feb 26, 2007 10:57 AM
This technical note attempts to help practitioners bridge the gap between information and action by providing practical tips on using market information to design and initiate market development interventions in programs targeting microenterprises. The note offers five main tips for using MA information to initiate pilot interventions based on the experience of the participants of the Practitioner Learning Program (PLP) in BDS MA. Each tip’s description includes several suggestions that are illustrated by actual examples from the experiences of PLP participants and others in the BDS field.
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Participatory Appraisal of Competitive Advantage (PACA): Launching Local Economic Development Initiatives
[118]
Last Modified:
Feb 26, 2007 10:58 AM
The PACA manual gives explanations on why one would want to stimulate business at the local level as well as use the Participatory Appraisal of Competitive Advantage approach. It explains how the concept come about but doesn’t provide any tools as they are available for purchase only from Mesopartner.
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Market Research for Microfinance in War-affected Areas: Tools for Market Research & Product Concept Development
[115]
Last Modified:
Jul 11, 2008 8:06 AM
These Market Research and Product Concept Development Tools provide a straightforward summary framework for collecting in-depth and accurate market information in a timely and cost-effective manner. The tools are intended for practitioners who wish to develop from scratch one of the new breed of microfinance/microenterprise organizations operating long-term operations in post-conflict environments. They are not for the organization planning a short-term ‘credit project’ as part of relief operations considering the high cost of the research (in terms of time and personnel) this research guide is not meant for short-term relief programs.
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Mapping the Market: A Framework for Rural Enterprise Development Policy and Practice
[114]
Last Modified:
Feb 26, 2007 10:59 AM
The market map framework is intended to serve two purposes: 1) For the policy maker and rural development planner, it is a conceptual framework for thinking about the commercial and institutional environment in which small-scale producers (including smallholder farmers) operate; 2) For the practitioner, it is a practical and potentially a participatory tool, that can be used to represent and communicate knowledge about specific producers, their market-chains, institutional environments and service needs.
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Lessons Learned From Using Non-Conventional Research Methods to Understand BDS in a Weak Market
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Last Modified:
Feb 26, 2007 11:02 AM
The purpose of this paper therefore is to present the lessons learned from using non-conventional research approach to gain an understanding of BDS in a weak market in order for TTO to develop appropriate BDS interventions specific to the Spaza shop market in South Africa. The paper will focuses on the market research processes in weak markets; non-conventional approaches to understanding BDS in weak markets; lessons learned in the process and the application thereof; and specific conclusions from the experience.
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Identifying and Assessing Market Opportunities for Small-Scale Rural Producers (Terretorial Approach)
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Last Modified:
Jul 11, 2008 8:13 AM
This manual combines market research, product concept evaluation, and business analysis techniques to generate a practical, innovative approach for identifying rural business development projects. It emphasizes a participatory approach that allows rural producers to make key decisions throughout the market research process. This manual is a tool for promoting a greater business and market orientation within the rural sector of small-scale producers.
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Guide to BDS Market Assessment for Program Design - A FIT Manual
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Last Modified:
Feb 26, 2007 11:02 AM
This guide is meant primarily for managers in donor agencies and facilitating organizations that are planning to design a BDS market development program. The guide is also useful to organizations supplying BDS that are interested in using market assessment to increase their sales, expand their outreach and improve their services.
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Easy Availability of Good Quality Fertilizer, Insecticide, Micronutrients and Pesticides in the Market (Supply Side Assessment)
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Last Modified:
Feb 26, 2007 11:03 AM
This short questionnaire provides a good example for surveying agricultural markets. It is useful for practitioners, business owners, or donor agencies interested in understanding both the demand and supply of agricultural markets. This particular questionnaire is useful for understanding the availability of fertilizer in local markets.
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